KIRA FREESE | PAGE 2

layout course at the University of Applied Sciences Hanover m|mSTUDENTS WORK m|mteamwork and illustration

term topic: "visuall warm up", layout collages whithout using the computer with class maids you never worked before.
task: finde a visual language to transfere the text content on to an illustration. The text should be reflected in the illustrations. Especially the emotions and the sourrounding of the main character. The text was written by an author named niko roike, a member of www.jackpotbaby.de

layout and concept course at the University of Applied Sciences Hanover m|mSTUDENTS WORK m|mwork out a campaign approach

term topic: The year of informatic - "How to knit a sweater out of zeros and ones?"
task: produce ads, find headlines and write copytexts concerning ads

We trained the students in the following assignment of tasks:
how to read a briefing correctly, how to research the principal theme, methods to work out a content and visual concept, find the correct tone of wording
and tone of visuals, create headlines and the copytext for the advertisement corresponding to the headlines they found.
We trained them using different creative technics and researche methods to approximate themselves to the themes they want to concentrate on.
This theoretic part of the lessons played an important role for the content filtering.

The groups used the official claim: "Thanks informatic" that is used for the label, but a new type and visual brand had to be redesigned.
In cooperation with Sarah Heiss, Dipl.Des. colleague of Kellergestalten.

here example group 1: "At the beginning came the challenge" and "At the beginning came the curiosity."
and "At the beginningcame the vision."